Case Study: CyberMark achieves 80% time savings with Fluency

How CyberMark Achieved 80% Time Savings for Multi-Location Campaign Setup and Execution

CyberMark, a Phoenix-based digital marketing agency serving franchise and multi-location brands, was struggling with time-consuming manual campaign builds, slow execution across hundreds of accounts, and difficulty maintaining brand consistency as it scaled. The team needed a more efficient way to turn strategy into repeatable local advertising campaigns, and turned to Fluency and its Digital Advertising Operating System, including Blueprints, to help solve the problem.

With Fluency Blueprints, CyberMark automated its campaign workflows and centralized execution, replacing static templates and manual uploads with dynamic, data-driven campaign setup. This reduced campaign setup and execution time from 10 hours to 2 hours, delivering 80% time savings, cutting new-launch errors by 99%, and helping drive additional performance gains such as higher conversions and faster onboarding for new franchise brands.

CyberMark

Brittany West

Sr. Director or Marketing Services