Case Study: a major digital marketing agency prevents unauthorized ad spend with Fluency

How Automation Mitigated Hundreds of Thousands in Unauthorized Ad Spend

Fluency worked with a major digital marketing agency that was managing about $50 million in annual ad spend when it discovered a hack in its MCC account. An attacker had launched high-budget campaigns and set automated rules to keep re-enabling them, creating a fast-moving unauthorized spend problem that was difficult to identify manually across thousands of active campaigns.

Using Fluency’s Budget Overspend Protection and automated notifications, the agency quickly detected the abnormal activity, paused the campaigns, and worked with Fluency to remove hacked campaigns and unapproved scripts. Fluency also helped the agency add stronger alerts and fail-safes for future protection, cutting what could have taken days to resolve down to minutes and helping prevent hundreds of thousands of dollars in potential losses.