Case Study: Dealer.com achieves 550 hours saved and 37% CTR improvement with Fluency

Dealer.com saves 550 hours and boosts CTR 37% with Fluency

Dealer.com, a Cox Automotive brand and leading digital advertising agency for automotive dealerships, faced the challenge of integrating Amazon Sponsored Display ads into its multichannel strategy without adding excessive manual work for its team. The goal was to launch over 1,100 locally-targeted campaigns for their Ford and Subaru dealership clients. Partnering with Fluency and utilizing its Digital Advertising Operating System (DAOS) was key to automating this high-volume process.

Fluency's solution automated the launch and management of the campaigns, which led to exceptional results for Dealer.com. The implementation saved 550 hours in setup time, achieved a 37% higher click-through rate, and saw a 65% decrease in CPM compared to other platforms. This allowed the Dealer.com team to focus on strategy and optimize client budgets more efficiently.

Dealer.com