Case Study: Cox Automotive scales 59,000+ campaigns and speeds reporting with Fluency

Cox Automotive orchestrates 59,000+ campaigns and cuts reporting time 66% with Fluency

Cox Automotive, through its Dealer.com division, faced the challenge of scaling its management of thousands of complex digital advertising campaigns for auto dealers without having to linearly increase headcount. They partnered with the vendor Fluency and its Digital Advertising Operating System (DAOS) to build a more efficient operational model.

Fluency implemented agentic advertising workflows, including Blueprints for autonomous campaign setup and Muse for automated reporting. The solution enabled Cox Automotive to agentically orchestrate over 59,000 localized campaigns annually, deliver client reports 66% faster, and save 83 working days of labor each month, all without adding additional staff.

Cox Automotive