Case Study: ChangeUp achieves rapid ad account growth without added headcount with Fluency

A Game Changer for ChangeUp

ChangeUp Automotive, a boutique automotive agency, worked with Fluency to improve how it managed and scaled its advertising operations. The team needed a way to handle multiple data sources, automate processes, and launch and manage accounts more efficiently without adding more complexity or headcount.

With Fluency’s integrated technology platform, ChangeUp was able to ingest data in many formats, automate key workflows, and scale account management in hours instead of days. According to ChangeUp, Fluency helped drive significant growth in ad accounts without adding headcount or sacrificing performance, while also saving the team valuable time.

ChangeUp

Alex Motevosian

Sr. Director, Digital