Case Study: Toshiba Global Commerce Solutions tells a stronger story with FLOWSPARKS

FLOWSPARKS helps us tell a strong story

Toshiba Global Commerce Solutions, the retail solutions arm of Toshiba, faced the challenge of transitioning from product selling to solution selling. Their sales team needed to act as consultants, requiring easily accessible and interactive information to present to clients during visits. To support this shift and to engage global customers in multiple languages, they required a new, engaging digital tool and partnered with FLOWSPARKS.

FLOWSPARKS provided an intuitive, web-based platform that was easy to use and supported multiple languages. The solution enabled Toshiba's team to create attractive, interactive content for use on tablets, which was successfully utilized at a major trade fair. The vendor's tool allowed Toshiba to focus on content over format, improving how salespeople compellingly convey complex information to customers.

Toshiba Global Commerce Solutions

Rene Zuleger

Engagement Manager