Case Study: Alken-Maes transforms sales learning with FLOWSPARKS

Alken-Maes Sales transformation with FLOWSPARKS

Alken-Maes, a Belgian brewery part of the HEINEKEN Company, faced a need to reorganize its 'Out of Home' sales organization for greater efficiency and to respond to rapidly changing customer needs, a challenge intensified by the COVID-19 pandemic. This required significant reskilling and upskilling of its teams, leading them to seek a new solution. They turned to FLOWSPARKS for a learning tool to onboard employees into their transformed roles.

Using FLOWSPARKS as an authoring tool integrated with their existing LMS, Alken-Maes implemented a blended and modular learning path. The solution enabled subject matter experts within the business to easily create content, allowing salespeople to access on-the-job learning precisely when they needed it. FLOWSPARKS was praised for its user-friendliness and mobile accessibility, which supported the sales team's workflow and helped embed a new learning culture.

Alken-Maes

Jana Hindryckx

HR Business Partner Commerce & Support