Case Study: Western Building Systems drives sales growth with Flowlens

Western Building Systems saves hours each week with Flowlens

Western Building Systems, a leading construction firm in the UK and Ireland, faced challenges due to its reliance on spreadsheets and emails for managing enquiries, tenders, and sales. This manual process made reporting on tender results impossible, led to missed enquiries, and created data silos that resulted in poorly targeted marketing. To address this, they implemented the Flowlens Sales cloud software.

The solution from Flowlens automated the routing of website enquiries, provided tools for tender logging and sales task management, and centralized customer information. This removed departmental silos and provided real-time dashboard reporting. The results included a dramatic reduction in paperwork and manual effort, complete visibility of the sales pipeline, and the ability to make better strategic decisions based on structured win/loss data.

Western Building Systems