Case Study: Western Building Systems achieves stronger sales growth with Flowlens

Western Building Systems - Customer Case Study

Western Building Systems, a leading construction firm delivering traditional and modular building projects across the UK and Ireland, was struggling with a growing volume of enquiries and tenders managed through spreadsheets, documents, and manual processes. With limited reporting on sales and tender performance, missed website enquiries, and siloed data across sales, operations, and marketing, the company needed a better way to manage its pipeline and improve visibility.

Flowlens implemented its Sales Cloud software to automate website enquiry routing, manage the sales pipeline, log tenders and win/loss reasons, and centralize customer information. Flowlens also added task management, alerts, and real-time dashboards, giving Western Building Systems better control and reporting. The result was a significant reduction in manual effort and data duplication, faster follow-up on enquiries, improved cross-team visibility, and more informed strategic decisions based on structured sales and tender data.

Western Buildind System

Declan McCloskey

Operations Director