Case Study: Mindbody reduces customer onboarding time with Flowla

Mindbody reduces customer onboarding time by 34% with Flowla

Mindbody, a global wellness SaaS platform, faced a significant challenge with its customer onboarding process. Customers were stalling or disengaging entirely because the process was fragmented across emails, calls, and internal tools, leaving them with no clear view of their progress. This led to a 1.5x higher churn rate for customers who did not complete onboarding. To address this, Mindbody partnered with Flowla to implement its customer-facing onboarding portal.

Using Flowla, Mindbody created a dedicated portal for every new customer, providing a centralized view of milestones, documents, and scheduled sessions. The solution led to measurable improvements, including a 34% reduction in median time to go live and a 66% higher onboarding completion rate. Furthermore, the number of customers going live within their first week more than doubled. Flowla enabled Mindbody to consolidate communications and provide a more efficient, transparent onboarding experience.

Mindbody