Case Study: The Sports Edit achieves +28% YoY BFCM growth with Flowium

The Sports Edit grows revenue 28% YoY with Flowium

The Sports Edit, a sporting goods e-tailer, partnered with Flowium to grow their Black Friday/Cyber Monday revenue while maintaining marketing efficiency and customer engagement amidst heavy seasonal competition.

Flowium crafted and executed the BFCM strategy, segmenting audiences and designing campaigns while maintaining automated flows and implementing SMS marketing. This approach drove a significant +28% year-on-year growth in total store revenue for The Sports Edit, with new customer revenue more than quadrupling.

The Sports Edit