Case Study: pH-D Feminine Health achieves 32% BFCM email revenue growth with Flowium

pH-D Feminine Health boosts BFCM revenue 32% with Flowium

pH-D Feminine Health, a health and wellness brand, faced a challenge with stagnant email revenue following the Black Friday Cyber Monday (BFCM) sales period. They partnered with Flowium, an email marketing agency, to leverage their existing Klaviyo segmentation and overcome this post-holiday slowdown.

Flowium implemented a strategic series of five supplemental BFCM emails targeted to a segmented list of engaged subscribers. This solution resulted in a 32% month-over-month increase in campaign revenue and a 25% boost in overall Klaviyo-attributed revenue. The strategy generated an incremental $1.8K in revenue, demonstrating Flowium's effective approach to capturing late-stage demand.

pH-D Feminine Health