Case Study: Lulalu achieves stronger email marketing performance with Flowium

Lulalu boosts email open rates from 27.88% to 45.53% with Flowium

Lulalu, a lingerie brand specializing in smaller bust sizes, approached Flowium to enhance its email marketing efforts. The client lacked an automated email strategy and sought to increase revenue from campaigns, refine its email capture, and maximize its overall marketing potential.

Flowium implemented a comprehensive email automation solution for Lulalu, including foundational lifecycle flows, a custom bra fitting quiz, and advanced strategies like a referral program. This resulted in substantial growth, with Klaviyo-attributed revenue increasing from $406,525 to $519,432 and the email list growing from 9,060 to 15,593 subscribers over a two-year period.

Lulalu