Case Study: GRAV achieves $5,461 in one month with Flowium and PushOwl

GRAV generates $5,461 in one month with Flowium

GRAV, a long-established designer of cannabis accessories, faced a challenge common to regulated industries: limited advertising options and email deliverability issues. They needed a direct marketing channel to reach their customers without relying on ad platforms. To solve this, the vendor Flowium implemented a web push notification strategy using the PushOwl platform on Shopify.

Flowium ran a controlled test for GRAV using only core automations for abandoned cart and browse abandonment recovery. This minimal setup, with no broadcast campaigns, generated $5,461 in attributed revenue in just 34 days from a cold start, building a list of 3,264 subscribers. The results proved the channel is both incremental and compounds on its own, with revenue per subscriber increasing by 33%. Flowium projects that adding broadcast campaigns and Smart Delivery will increase these results by another 10-30%.

GRAV