Case Study: DORADO achieves +138.8% attributed email revenue growth with Flowium

DORADO grows attributed email revenue 138.8% with Flowium

Dorado, a jewelry and accessories retailer, partnered with the email marketing consultancy Flowium to prepare for the competitive Black Friday/Cyber Monday season. The brand's challenge was to maximize its holiday performance within a limited timeframe ahead of the busy shopping period.

The solution implemented by Flowium included a strategic campaign to build momentum, which involved re-engaging unengaged audiences, teasing upcoming deals, and providing VIPs with early access. This approach resulted in a significant +138.8% increase in attributed email revenue for Dorado during the event.

Dorado