Case Study: Alen achieves 45% more orders with Flowium

Alen boosts inbox visibility and orders by 45% with Flowium

Alen, a houseware and home furnishing company with over 20 years in business, faced a significant challenge with email inbox placement. Despite creating high-quality campaigns, their emails were often filtered into promotions or spam folders, which limited visibility and hurt conversions. To address this, they partnered with vendor Flowium, which utilized the Maverick Inbox Placement Optimizer service.

Flowium implemented the Maverick Optimizer by simply adding it to Alen's existing email campaigns, requiring no content changes or additional manual effort. This solution significantly improved the likelihood of emails reaching the primary inbox. As a result, Alen experienced a 45% boost in inbox visibility and orders, transforming their email program into a more powerful and reliable revenue source.

Alen