Case Study: Alen boosts BFCM revenue and CLTV with Flowium

Alen boosts BFCM email revenue with Flowium by $36,065.27

Flowium partnered with Alen, a houseware, home furnishing, and garden brand with over 20 years in business, to tackle a key challenge. The brand wanted to maximize customer engagement and exceed the previous year's Black Friday Cyber Monday success through strategic email marketing without overwhelming its subscribers.

The solution implemented by Flowium involved expanding on previous BFCM strategies with aggressive, segmented sending. They leveraged subscriber behavior data to create relevant touchpoints, including customer-only early access presales, targeted reminder campaigns, and exclusive post-purchase upsell offers. These strategies delivered significant results, driving an additional $5,672 from a post-purchase campaign, $36,065 from a refined abandoned cart flow, and $14,667 from an optimized checkout recovery flow, all while increasing repeat customer revenue and CLTV.

Alen