Case Study: Dazed turns dispensaries into destination retail with Flowhub

How Dazed is turning dispensaries into party destinations at scale—from MA to NY and beyond

Dazed, a multi-state cannabis retailer, sought to transform its dispensaries into vibrant, party-like destinations while scaling its operations across the US. A key part of this growth involved finding a point of sale (POS) and operational partner that could provide a seamless experience for owners, staff, and customers. They initially used Flowhub but later briefly switched to another system, which proved to be a significant challenge and failed to meet their needs.

Dazed returned to using the Flowhub platform, including its Maui POS, analytics, and View mobile app. This solution empowered staff with an easy-to-use system for managing queues and personalizing customer interactions via detailed purchase histories. Flowhub's data analytics also provided critical insights for inventory management and operational decisions. The result was a highly efficient, scalable operation that supports Dazed's unique culture and ambitious expansion plans, with staff and management overwhelmingly praising the system.

Dazed

Rich Rainone

Co-founder