Case Study: Kellogg's achieves improved field sales performance and retail execution with Flowfinity Wireless Inc.

Kellogg's Uses Flowfinity to Improve Field Sales Performance and Retail Execution Management

Kellogg's, a global CPG leader with a U.S. field sales force of over 3,000, faced inefficient, paper‑based store visit reporting that made tracking rep performance, coaching, and retail execution (stocking, pricing, displays, promotions) slow and labor intensive. To address this, Kellogg’s selected Flowfinity Wireless Inc.’s Flowfinity mobile solution to build enterprise‑class apps that support role‑based views, offline use, two‑way lookups, automated workflows and centralized reporting.

Flowfinity Wireless Inc. implemented custom Flowfinity mobile apps for store visits, evaluations and workflow‑driven coaching, enabling managers and reps to capture observations, access past reports, trigger automated emails and produce weekly/monthly/quarterly analytics. As a result, Kellogg’s standardized reporting, increased visibility into field activity, improved accountability and training, and generated far more timely documentation and actionable metrics to drive its “Perfect Store” retail execution across thousands of stores for its 3,000+ reps.

Kellogg's

Eric Gripentrog

VP, DSD Sales & Operations