Case Study: H.J. Heinz achieves real-time retail insights and faster audits with Flowfinity Wireless Inc.'s Flowfinity Actions

Heinz Automates Retail Audits for Improved Retail Insight

Heinz, a large consumer packaged goods company, faced slow, error-prone retail audits conducted on paper that required auditors to retype results into spreadsheets and could take 30–60 days for insights to reach decision-makers. To modernize data collection and reporting, Heinz partnered with Flowfinity Wireless Inc. and deployed Flowfinity Actions to replace paper audits with an electronic retail audit on smartphones.

Flowfinity Wireless Inc. implemented an Electronic Retail Audit and automated reporting, including a Quick Audits capability for ad‑hoc forms, enabling real-time submission and on-demand reporting. The solution increased audit volume to about 12,000 audits per year across roughly 15 formats, saved field auditors roughly two hours per day, eliminated the weeks‑long reporting lag, and delivered faster, actionable insight for broker management and campaign monitoring.

Heinz

Ed Bollinger

Director of Retail Operations