Case Study: Ford Lincoln achieves streamlined, more accurate auto-show survey data collection with Flowfinity Wireless Inc.

Ford Lincoln Streamlines Auto Show Survey Data Collection with Flowfinity and Latitude Software

Ford Lincoln exhibited vehicles at national auto shows but struggled with inconsistent, late and hard-to-track survey feedback collected via edited Word documents. To modernize data capture, Latitude Software partnered with Flowfinity Wireless Inc., deploying Flowfinity software and mobile apps to replace paper and emailed attachments with on‑floor, device‑based surveys.

Flowfinity Wireless Inc. provided a configurable mobile app platform that Latitude used to create tailored surveys publishable instantly to iOS and Android devices without coding. The result was more consistent, timely and accurate event data—surveys completed on the floor, easier tracking of outstanding reports, and immediate time savings and efficiency for Ford Lincoln.

Ford Lincoln