Case Study: Food Marketing, Inc. achieves instant retail audit reporting and reduced costs with Flowfinity Wireless Inc.

Food Marketing Inc. Cuts Costs with Mobile Apps

Food Marketing, Inc., a regional food brokerage that runs about 350 retail audits per week across 1,900 grocery stores, faced slow, error-prone paper-based reporting that delayed analysis and client follow-up. To modernize audits and capture richer store-level data, they selected Flowfinity Wireless Inc.'s Flowfinity Actions software and deployed mobile forms on Samsung Galaxy tablets.

Flowfinity Wireless Inc. delivered dynamic, store-specific mobile audit forms with GPS, photo capture, offline capability and instant PDF/spreadsheet reporting, enabling real-time feedback and proactive issue resolution. The solution improved accuracy and field accountability, freed 60–70% of supervisors' admin time, delivered roughly 20% savings in hours and 50–60% reductions in mileage costs, and reduced administration/payroll costs while increasing sales and customer-service responsiveness.

Food Marketing, Inc.

Rob Bryant

CFO