Case Study: Constellation Brands achieves streamlined field-sales operations and real-time retail survey reporting with Flowfinity Wireless Inc.

Constellation Brands Streamlines Field Sales Operations with Flowfinity

Constellation Brands, a leading producer and marketer of beer, wine and spirits with a U.S. field sales force of 400+ managing up to 600,000 accounts, struggled with slow, error‑prone retail and on‑premises survey collection done by pencil‑and‑paper and emailed spreadsheets. Looking for a mobile platform that offered offline capability, real‑time roll‑up and local customization, Constellation Brands selected Flowfinity Wireless Inc.’s Flowfinity enterprise mobile app software.

Flowfinity Wireless Inc. built Flowfinity mobile apps that provide offline data capture, real‑time aggregation and customizable local survey templates. The solution replaced manual processes, enabled instant reporting and daily recaps, reduced administrative work that previously took hours to up to three days to a single click, expanded survey coverage from about 300,000 to more than 500,000 accounts, increased field productivity and frequency of surveys, and improved distributor accountability.

Constellation Brands

Chuck Cronkhite

Director of Sales Training