Case Study: Bacardi achieves 75% survey cost reduction and faster retail insights with Flowfinity Wireless Inc.

Bacardi Optimizes Retail Data Collection

Bacardi, a global spirits and wine leader, faced slow, error-prone retail surveys that relied on paper forms and manual processing, leaving store-level insights delayed by as much as three months and limiting timely action. To solve this, Bacardi selected Flowfinity Wireless Inc.'s Flowfinity Actions to modernize and automate its national retail data collection.

Flowfinity Wireless Inc. implemented Flowfinity Actions to capture survey data on smartphones, flow it securely into a Microsoft SQL Server for on-demand reporting, and let users customize forms with a point-and-click editor. The solution cut overall survey costs by 75%, improved data quality and reporting speed, and gave Bacardi timely, actionable intelligence to drive faster business decisions and greater retail responsiveness.

Bacardi

Gracey Cantalupo

Chief Marketing Officer