Case Study: Anheuser-Busch achieves standardized store surveys and improved retail execution with Flowfinity Wireless Inc.

Anheuser-Busch Supports Partners and Sales Operations with Flowfinity

Anheuser-Busch, responsible for retail performance of its brands in more than 550,000 U.S. stores, needed to replace a fragmented paper-and-spreadsheet approach to in-store surveys with a standardized, real-time solution. The brewer engaged Flowfinity Wireless Inc., using Flowfinity mobile forms and workflows on iPhone and BlackBerry devices, to capture consistent retail execution and sales-channel intelligence from hundreds of field personnel.

Flowfinity Wireless Inc. deployed customized mobile forms to 850 field sales reps, going live in three weeks and enabling one-hour web-based training; surveys work offline and sync so results are saved centrally and loaded into the enterprise warehouse within 24 hours. The solution standardized nationwide survey processes, improved data quality and visibility into national, regional and local trends, sped up distributor communication, and strengthened retail execution management.

Anheuser-Busch

Anheuser-Busch

Vice President of Sales