Case Study: Anheuser-Busch improves retail execution management with Flowfinity

Anheuser-Busch standardizes 850 field sales reps’ store surveys in 3 weeks with Flowfinity

Flowfinity Wireless Inc. provided a mobile solution to Anheuser-Busch, a large beverage company. The challenge was to streamline and standardize the collection of retail sales data from over 550,000 stores nationwide. Anheuser-Busch needed to replace an inefficient paper and spreadsheet system used by its field sales team with a real-time mobile solution to gather consistent store surveys and improve retail execution.

The solution from Flowfinity involved customized mobile forms deployed on smartphones and tablets, which worked even without network coverage. This system, implemented in three weeks, allowed 850 sales reps to submit standardized store surveys instantly. The results included a nationwide standardized process, better visibility into sales trends, improved data quality, and more efficient communication with distributors, all leading to improved retail execution management.

Anheuser-Busch