Case Study: American Beverage Marketers achieves streamlined in-store execution and automated retail audits with Flowfinity Wireless Inc.

American Beverage Marketers Optimizes In-store Execution

American Beverage Marketers, a global distributor of premium cocktail mixes, was manually collecting store-level retail execution, pricing and survey data via Excel files and emails, which made aggregation slow, error-prone and hard to scale. To automate retail price audits and on‑premises surveys, ensure everyone used the latest forms, and centralize reporting, American Beverage Marketers selected Flowfinity Wireless Inc. and its Flowfinity mobile apps/platform.

Flowfinity Wireless Inc. delivered customized mobile apps and a centralized database with instant app updates and two‑way data flow so field staff can retrieve past reports, capture photos, and generate PDF summaries on any device. The Flowfinity Wireless Inc. solution simplified operations, reduced data-collection costs, shortened field activity time so teams meet monthly targets faster, improved data accuracy and management visibility for quicker decisions, and enhanced client reporting and scalability.

American Beverage Marketers

Imad Makdah

CIO