Case Study: Illinois Department of Insurance drives ACA marketplace awareness with Flowers Communications Group

Illinois Department of Insurance boosts clickthrough rates 10% with Flowers Communications Group

The Illinois Department of Insurance sought to refresh its marketing to drive traffic to the Get Covered Illinois website. They engaged vendor Flowers Communications Group (FCG) to develop a new campaign for the Affordable Care Act (ACA) Marketplace.

Flowers Communications Group created a campaign featuring a customized Navigator personality, blending traditional and non-traditional media to resonate with multicultural audiences. FCG's efforts led to a significant increase in engagement, including a 21% increase in TV and a 10% increase in clickthrough rates for digital media, while also earning industry awards.

Illinois Department of Insurance