Case Study: Honda Battle of the Bands achieves 41.9 million+ impressions and renewed HBCU engagement with Flowers Communications Group

Honda Battle of the Bands boosts brand community 15% with Flowers Communications Group

Flowers Communications Group was engaged by Honda Battle of the Bands to help reengage the Historically Black Colleges and Universities (HBCU) community following a two-year hiatus for the event. The challenge was to generate renewed enthusiasm and drive ticket sales for the returning program.

Flowers Communications Group developed an integrated marketing campaign with a heavy focus on social media, leveraging HBCU influencers and culturally authentic content. The solution successfully generated over 41.9 million total impressions and 1.8 million engagements, far surpassing its goals. The vendor also secured media placements on Good Morning America and TODAY, and accomplished a total brand community growth of 15%.

Honda Battle of the Bands