Case Study: Federal Home Loan Bank of Chicago achieves stronger diversity and inclusion engagement with Flowers Communications Group

Federal Home Loan Bank of Chicago boosts D&I participation to 94.4% with Flowers Communications Group

Federal Home Loan Bank of Chicago partnered with Flowers Communications Group (FCG) to launch a branding campaign for the initial phase of its three-year diversity and inclusion vision, known as the Year of Transformation.

Flowers Communications Group developed the "BEBOLD&INSPIRE" campaign, engaging the bank's employee resource groups in the process. The solution led to over 500 employees participating in the launch and successfully achieved its goals. Measurable impacts included adding over 100 diverse companies to its vendor database and increasing employee participation in D&I activities to 94.4%, which fostered greater inclusivity in supplier diversity, hiring, and recruitment.

Federal Home Loan Bank of Chicago