Flowers Communications Group
19 Case Studies
Case Study: Atlanta Life Insurance Company boosts brand awareness and community engagement with Flowers Communications Group
A Flowers Communications Group Case Study
Atlanta Life Insurance Company earns 300 million media impressions with Flowers Communications Group
Atlanta Life Insurance Company (ALIC) enlisted Flowers Communications Group to craft a campaign that would reintroduce its brand and celebrate a new partnership with Earvin "Magic" Johnson. The challenge was to generate awareness and foster affinity for the company by honoring its rich legacy while simultaneously spotlighting this new collaboration.
Flowers Communications Group developed a multi-tiered campaign that included a financial literacy event for youth and a VIP reception hosted by Magic Johnson. The solution also featured a brand video titled "Legacy in Motion." The results were highly successful, attracting over 300 attendees to events and achieving over 300 million media impressions. The campaign successfully celebrated ALIC's profound legacy and its commitment to community empowerment.
View this case study…