Case Study: Tennessee Hills Distillery strengthens its brand and packaging with Flowdesign Inc

Tennessee Hills Distillery celebrates 250 years of America with Flowdesign Inc

Tennessee Hills Distillery faced the challenge of transitioning from a house of brands to a unified branded house architecture. They engaged Flowdesign Inc for a comprehensive brand redesign to create a cohesive and elevated identity that would align with their expanded operations and enhance their market presence.

Flowdesign Inc implemented a strategic rebranding of the distillery's entire portfolio. The solution included creating custom bottles, die-cut labels, a refined color system, and bespoke typography to honor the brand's heritage while projecting quality. This resulted in a strengthened visual consistency, improved shelf appeal, and premium positioning. The redesign successfully re-engaged distributors and retailers, ensuring the brand stands out in a competitive market, and was complemented by the launch of a major new distillery facility.

Tennessee Hills Distillery