Case Study: WeatherBeeta simplifies global eCommerce expansion with Flow Software

Simplifying Weatherbeeta's Onling Global Expansion

WeatherBeeta, the world’s largest supplier of equestrian goods, needed to support a global eCommerce expansion across Australia, New Zealand, the UK, the USA, and Europe while consolidating separate B2C platforms and launching new B2B channels. To do this without expensive ERP upgrades, the company turned to Flow Software for a centralized integration and automation platform to manage complex data flows across regions.

Flow Software implemented a scalable eCommerce automation stack that synchronized orders, pricing, inventory, and product data with WeatherBeeta’s ERP systems in each country. The solution enabled secure, standardized global operations and reliable data flows to multiple international markets, helping WeatherBeeta improve efficiency, maintain legacy ERP platforms, and support continued growth across more than 10 brands and 50+ stores worldwide.

WeatherBeeta

Eddie Tucker

Global Head of IT