Case Study: Retail Apparel Group achieves unified omnichannel pricing, faster product launches and streamlined data integration with Flow Software

Retail Apparel Group - Customer Case Study

Retail Apparel Group, owner of Tarocash, yd., Connor and Johnny Bigg, needed a more efficient way to manage complex product data, pricing and promotions across its POS, eCommerce platform, multiple brand websites, online channels and 3PL. To improve the online customer experience and remove manual price adjustments, Retail Apparel Group engaged Flow Software, using its Fusion Factory offering (including Flow Integration software and CommerceConnect).

Flow Software deployed Flow Integration and CommerceConnect to centralize, transform and synchronize data between POS and eCommerce systems and provide unified feeds to channels. The solution delivered uniform pricing across brick‑and‑mortar and online, automated data workflows for four brands, increased repeat purchases and a large uplift in online sales, halved time to integrate new systems, enabled product launches in hours instead of days, and drove a significant increase in market share.

Retail Apparel Group

Peter Ratcliffe

Head of Digital