Case Study: J.A. Russell achieves automated supply chain and improved customer service with Flow Software

J.A. Russell - Customer Case Study

J.A. Russell, New Zealand’s largest electrical and data wholesaler with some 55 stores, needed to modernise its customer-facing technology while preserving close, relationship-based service. The company required a tightly integrated B2B e-commerce site and automated supply-chain processes to meet growing EDI requirements and support national and corporate customers, so it selected Flow Software to handle supplier data exchange and system integration.

Flow Software delivered end-to-end automation by integrating J.A. Russell’s ERP, automating supply-chain workflows and enabling EDI connectivity alongside the new B2B website. As a result, J.A. Russell now meets all EDI requirements, has higher customer service levels and greater customer loyalty, has eliminated much manual data entry, and can scale its business without proportionally increasing staff.

J.A. Russell

Adam Parker

Information Systems Manager