Case Study: Villa Maria achieves order automation and saves 160+ hours/month with Flow Software

Flow & Villa Maria’s bold combination of exceptional service and efficient teams

Villa Maria, one of New Zealand’s most award‑winning and globally recognised wine producers, was struggling with rising customer demand for EDI connections, automatic updates and inventory visibility while its customer service team was overloaded by manual order processing. To meet scalability and integration needs, Villa Maria chose Flow Software's middleware integration solution.

Flow Software connected Villa Maria’s CRM, ERP and warehouse systems so orders received via CRM or EDI are automatically validated (pricing, availability, stock), recorded in the ERP and sent to the warehouse for picking, with only exceptions reviewed manually. The Flow Software implementation now processes 100% of NZ customer orders, eliminated over 160 hours of manual data entry each month (saving at least one FTE), and enabled same‑day dispatch for faster customer service.

Villa Maria

Brett Harvey

IT Strategy & Services Manager