Case Study: Universal Standard boosts international sales and speeds shipping with Flow Commerce

Universal Standard boosts international sales 76% with Flow Commerce

Universal Standard, a direct-to-consumer apparel brand known for its inclusive sizing, faced significant challenges as it expanded globally. The company struggled to provide localized shopping experiences in each new country and encountered complex logistics that resulted in slow international shipping times averaging 21 days. To overcome these growing pains without the unsustainable cost of hiring in-country experts, Universal Standard turned to the vendor, Flow Commerce, and its cross-border e-commerce solution.

By implementing Flow's platform, Universal Standard gained a flexible system to create localized experiences for over 100 markets. Flow provided solutions such as real-time tax and duty calculations and a hubless shipping model that slashed average delivery times by 70%. The results were substantial, including a 126% year-over-year increase in international orders and a 76% rise in international sales. With Flow Commerce, the brand can now strategically and opportunistically grow its global presence.

Universal Standard