Case Study: Universal Standard boosts international sales and speeds shipping with Flow Commerce

Universal Standard boosts international sales 76% with Flow Commerce

Universal Standard, a size-inclusive fashion brand, faced significant challenges scaling its global e-commerce operations. Rapid international expansion left the brand struggling to provide localized shopping experiences and manage complex logistics, with shipping times averaging 21 days. Partnering with Flow Commerce, the brand sought a streamlined solution to overcome these cross-border barriers without the high cost of hiring in-country experts for each market.

Flow Commerce implemented a flexible solution that provided localized experiences, including currency and tax calculation, for 26 countries. By optimizing logistics and introducing a hubless shipping model, Flow helped dramatically reduce delivery times. The results for Universal Standard were substantial, including a 126% increase in international orders year-over-year, an 80% higher conversion rate, a 76% increase in international sales, and a 70% reduction in average shipping time.

Universal Standard