Case Study: Ulla Johnson boosts cross-border sales with Flow Commerce

Ulla Johnson lifts cross-border revenue to 12% with Flow Commerce

Ulla Johnson, a global fashion brand, faced significant challenges with its previous cross-border e-commerce provider, including logistical headaches, a lack of customer data ownership, and minimal international revenue. These limitations hampered their ability to capitalize on growing global demand, especially during the COVID-19 pandemic, and prevented them from offering a localized experience equal to their domestic one.

By implementing Flow Commerce's solution, Ulla Johnson accelerated its deployment into over 60 markets, gained full ownership of international customer data, and leveraged Flow's global logistics for dramatically faster delivery at lower costs. The results were substantial: cross-border revenue grew from 3% to 12% of total sales, delivery times were reduced by 75%, and the brand achieved a 4.5x increase in gross sales year-over-year.

Ulla Johnson