Case Study: Ulla Johnson boosts cross-border revenue with Flow Commerce

Ulla Johnson boosts cross-border revenue from 3% to 12% with Flow Commerce

Ulla Johnson, a global fashion brand, sought to improve its limited cross-border ecommerce capabilities, which were causing logistical headaches and minimal international revenue. Their previous provider failed to deliver a localized experience or provide ownership of customer data. To capitalize on rising global demand, Ulla Johnson turned to vendor Flow Commerce for a new solution.

By implementing Flow Commerce's platform, Ulla Johnson gained control over international shipping, customer data, and pricing. The solution enabled faster delivery to over 60 countries and displayed full landed costs at checkout. As a result, Flow Commerce helped Ulla Johnson increase its cross-border revenue from 3% to 12% of total sales, a 300% lift, while also achieving a 4.5x increase in gross sales year-over-year.

Ulla Johnson