Case Study: Rowing Blazers achieves 141% international revenue growth with Flow Commerce

Rowing Blazers boosts international revenue 141% with Flow Commerce

Rowing Blazers, an up-and-coming fashion brand, faced significant challenges in expanding its global e-commerce presence. Despite growing international traffic, the brand struggled with low conversion rates due to a lack of localized shopping experiences and was suffering from unsustainably high cross-border shipping costs. To address these issues, Rowing Blazers partnered with Flow Commerce to implement its cross-border solution.

Flow provided Rowing Blazers with localized experiences for over 20 global markets, including local currencies and trusted payment methods. The solution also streamlined international shipping and returns, reducing costs. As a result, Rowing Blazers saw a 141% increase in international revenue, with cross-border sales now accounting for 19% of total e-commerce revenue. The brand also achieved a 20% savings on shipping costs using Flow's rate cards.

Rowing Blazers