Case Study: Rowing Blazers boosts international revenue with Flow Commerce

Rowing Blazers boosts international revenue 141% with Flow Commerce

Rowing Blazers, an up-and-coming fashion brand, experienced explosive domestic growth but struggled with its international e-commerce strategy. Their challenges included poor localization for global shoppers, inefficient logistics leading to unsustainably high shipping costs, and lagging cross-border revenue despite increased traffic. They turned to Flow Commerce for a cross-border solution to address these issues.

Flow implemented a comprehensive solution that provided localized shopping experiences for 20 markets, accepted local currencies and payment methods, and streamlined international shipping and returns. The results were significant, including a 141% increase in international revenue, with cross-border sales now accounting for 19% of total e-commerce revenue. Flow also delivered a 20% savings on shipping costs, enabling Rowing Blazers to effectively capture global demand.

Rowing Blazers