Case Study: Outerknown Doubles International Sales with Flow Commerce

Outerknown doubles international sales with Flow Commerce

Outerknown, a sustainable apparel brand founded by Kelly Slater, faced significant challenges with its international e-commerce strategy. The company struggled with localizing currency and product catalogs, managing taxes and duties, and prohibitive shipping costs, which limited its global growth. To address these issues, Outerknown partnered with the vendor Flow Commerce to implement its cross-border solution.

Flow Commerce provided Outerknown with a platform that offered granular control over pricing and catalog localization, multiple payment options, and cost-effective international shipping rates. The solution enabled the brand to run global marketing campaigns and give consumers choices for remitting taxes and duties. As a result, Flow Commerce helped Outerknown double its international sales, reduce its year-over-year shipping costs by 60%, and increase the share of international sales to over 15%.

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