Case Study: Outerknown Doubles International Sales with Flow Commerce

Outerknown doubles international sales with Flow Commerce

Outerknown, a sustainable apparel brand founded by Kelly Slater, faced significant hurdles in its international expansion. The brand struggled with localizing pricing and product catalogs, managing taxes and duties, and prohibitively high shipping costs, which eroded its global unit economics. To overcome these challenges, Outerknown partnered with the vendor Flow Commerce to implement its cross-border commerce solution.

The solution from Flow Commerce provided granular control over pricing and catalog localization, integrated tax and duty options, and drastically reduced shipping costs. This enabled Outerknown to run cohesive global promotions and offer free international shipping. As a result, Flow Commerce helped Outerknown achieve a 100% increase in international sales, a 60% reduction in year-over-year shipping costs, with international sales now comprising over 15% of total revenue.

Outerknown