Case Study: Outerknown doubles international sales with Flow Commerce

Outerknown - Customer Case Study

Outerknown, a sustainable apparel brand, faced significant challenges with its international sales operations. The company, using Flow Commerce's global e-commerce solution, struggled with localizing pricing and product catalogs for different markets, had no control over the international customer experience, and was burdened by prohibitively high shipping costs that harmed its unit economics.

Flow Commerce provided a comprehensive solution that gave Outerknown granular control over pricing and catalog localization, offered consumers flexible tax and duty remittance options, and provided attractive global shipping rates. This resulted in a greater than 100% increase in international sales for Outerknown and a 60% reduction in year-over-year shipping costs, with international sales now comprising over 15% of total revenue.

Outerknown

Travis Heard

Chief Financial Officer and Chief Operating Officer