Case Study: MZ Wallace boosts global conversion and efficiency with Flow Commerce

MZ Wallace boosts international conversion 72% with Flow Commerce

MZ Wallace, a New York-based designer of handbags and accessories, faced significant challenges in managing its growing international e-commerce traffic. Their legacy system created a disjointed customer experience by redirecting shoppers to an external cart without localized pricing, leading to confusion over duties and taxes and a high volume of customer service inquiries. The vendor, Flow Commerce, provided a solution to streamline these global operations.

Flow Commerce implemented a fully localized checkout for over 130 markets, automatically calculating duties, taxes, and shipping costs upfront. This solution provided greater visibility for internal teams and resolved pricing discrepancies. The results for MZ Wallace were substantial, including a 72% increase in conversion rate, a 79% increase in international transactions, and a 60% increase in efficiency for their international logistics.

MZ Wallace