Case Study: Made In achieves global growth with Flow Commerce

Made In boosts cross-border revenue 793% with Flow Commerce

Made In, an artisan cookware company, faced significant challenges with cross-border e-commerce shortly after its founding. As a digitally-native brand with a global supply chain, it experienced natural international demand but lacked the resources and experience to manage it effectively. The company struggled with time-consuming fulfillment, inaccurate tax calculations that led to customer complaints, and costly shipping, which created a poor customer experience. To solve this, they partnered with vendor Flow Commerce for its global commerce solutions.

By implementing Flow Commerce's end-to-end solution, Made In gained access to accurate tax and duty calculations, localized currency and payment options, and a global logistics network for faster, cheaper fulfillment. The results were transformative, including a 793% increase in cross-border revenue and a 185% increase in conversion rate. Flow Commerce enabled Made In to expand confidently to over 69 countries, turning its cross-border operations from a liability into a major growth driver.

Made In