Case Study: MVMT boosts international conversion with Flow Commerce

Driving International Conversion with Flow

MVMT, a digitally native fashion brand, faced a significant revenue opportunity with its high international traffic that was not converting due to a suboptimal, unlocalized customer experience. This led to customers manually calculating duties and long delivery times. They partnered with Flow Commerce to solve this challenge.

The solution from Flow provided a fully localized storefront with key capabilities including accurate duty and tax calculations, dozens of shipping options, and over 60 local payment methods. This resulted in over $20 million in international revenue, a 30% saving on shipping costs, and a 20% reduction in payment processing fees for MVMT.

MVMT

Alicia Radabaugh

Director of E-commerce