Case Study: Charles & Colvard boosts cross-border sales with Flow Commerce

Charles & Colvard grows cross-border sales 250% with Flow Commerce

Charles & Colvard, a jewelry company specializing in lab-created moissanite, faced significant challenges with their legacy cross-border ecommerce solution. Their vendor, Flow Commerce, replaced an inefficient system that redirected international shoppers to a third-party checkout, creating a disjointed customer journey and limited visibility into conversions. Additionally, an intermediary shipping hub increased costs and delivery times.

The solution implemented by Flow Commerce provided a localized, hubless shipping model and granular control over the international checkout experience. Using Flow's platform, Charles & Colvard could display local currencies, duties, and taxes, and target products by region. This resulted in a 250% increase in cross-border sales during a holiday quarter, a higher average order value, and shipping times reduced by a third or more.

Charles & Colvard