Case Study: Charles & Colvard boosts cross-border sales with Flow Commerce

Charles & Colvard boosts cross-border sales 250% with Flow Commerce

Charles & Colvard, a direct-to-consumer jewelry brand, faced significant challenges with its legacy cross-border ecommerce solution. Their previous vendor used an intermediary shipping hub that increased costs and delivery times, and redirected customers to a third-party checkout, creating a disjointed experience with no localization. This resulted in minimal control over the customer journey and a lack of visibility into conversion analytics, hindering their international growth plans.

By implementing Flow Commerce's cross-border solution, Charles & Colvard regained full control over their international customer experience. The solution provided localized pricing, currency, and payment methods, eliminated the shipping hub for faster delivery, and offered granular analytics. This led to a 250% increase in cross-border sales during a holiday quarter, a noticeable increase in average order value, and shipping times were cut by a third or more in most cases.

Charles & Colvard